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Samsung The Serif is an elegant and multifunctional TV that fits seamlessly into any interior thanks to its 360-degree design. It features a matte screen to reduce light reflections and a removable stand, offering more placement options. With Samsung Tizen OS, you can easily access your favorite content, and SmartThings support allows you to control smart devices directly from the TV. Additionally, The Serif offers 4K AI Upscaling and 100% color volume technology, ensuring lifelike images.
• 360-degree design
• Matte screen to reduce reflections
• Removable stand for flexible placement
• Samsung Tizen OS and SmartThings support
• 4K AI Upscaling and Quantum Dot technology
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Beautiful from every angle
The Samsung The Serif is designed to look good from every side. Its 360-degree design fits into any room, whether placed on a wall or on its standalone removable stand.
Matte screen for a clearer viewing experience
The matte screen technology reduces light reflections, allowing you to enjoy your favorite content without distracting glare. This makes watching more comfortable in any lighting condition.
Flexible placement with a removable stand
The Serif comes with an elegant removable stand, providing flexible placement options. It's ideal for smaller spaces and can easily be moved as needed.
SmartThings and Tizen OS
Control your smart home directly from the TV with the built-in SmartThings hub. Samsung Tizen OS provides fast access to apps and services, enhancing your home entertainment experience.
Lifelike images with 4K AI Upscaling
4K AI Upscaling transforms content into nearly 4K resolution, delivering sharp and detailed picture quality. Quantum Dot technology ensures 100% color volume, bringing realistic colors to every scene.
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